Ruchi Singh Dhiri's profile

Financial Fraud awareness campaign Mirchi X HDFC Bank

The first-ever anti-fraud social influencer, Vigil Aunty, realized her power to identify fraud when she was just a girl. With a belief that she was born for the cause, she wore an invisible clock and pledged to save the world from the preying financial frauds.

Mirchi, it’s hot, joins her and gives her a medium to be even loud and clear while warning the world in filmy style. Because, as much as she dislikes the fraudulent caller scripts, she enjoys quoting the iconic movie dialogues wherever she can. Listen for yourself....

VIGIL AUNTY INN..... ACTION!
*Radio Capsule 1*

HDFC Bank presents; Vigil Aunty Inn… Action!
Vigil Aunty: “Mere pass bangla hai, gaadi hai, bank balance hai, aur uske pass…
…shayad mere bank details (tsk tsk). Aapke bhi ho sakte hain.
Raho safe hone se scam ka shikaar, Vigilance ki rakho majboot Deewar!"
*Radio Capsule 2*

HDFC Bank presents; Vigil Aunty Inn… Action!
Vigil Aunty:  “Ek chutki sindoor ki keemat se bhi zyada kimati hote hain,
ek otp, cvv aur aapke personal documents.
To jab koi stranger mange otp on phone, ho jao maun, om shanti om, om shanti om!”


RADIO SPOTS
Social Media Collaboration with Mirchi RJs for multi-lingual content across Tier 1 cities.
Financial Fraud awareness campaign Mirchi X HDFC Bank
Published:

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Financial Fraud awareness campaign Mirchi X HDFC Bank

Published:

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